
Rob Sheldon
Rob Sheldon is the head of product for soccer at New Balance, where he oversees the design and development of soccer cleats, including those worn by athletes during major tournaments like the World Cup. He emphasized the blending of advanced performance technology with individual expression in soccer footwear.
Power42,084
Reach663,332
Country presence
Recent news mentions
Rob Sheldon is the head of product for soccer at New Balance, discussing the trend of pink cleats.
Wondered why there are so many pink cleats at the World Cup? You’re not aloneCNN·
United States· 2026-06-22











