Roberto de Jesús Escobar Gaviria

Roberto de Jesús Escobar Gaviria, the brother of Pablo Escobar, is known for capitalizing on his brother's infamous legacy through his company, Escobar Inc. This controversial brand has recently launched a vodka that features Pablo Escobar's imagery, stirring outrage in Colombia. Roberto has continuously sought to reshape the narrative around his brother, presenting him as a misunderstood figure, which has drawn significant criticism, particularly from those who suffered due to the violence associated with the Medellín Cartel.