Robin Zhu

Robin Zhu

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Robin Zhu is an analyst at Bernstein who is analyzing Nintendo's pricing strategy for the Switch 2. He has indicated that the suspension of pre-orders in the U.S. may foreshadow a necessary price increase for the console, reflecting broader market dynamics.

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Recent news mentions

Robin Zhu at Bernstein commented on the likelihood of Nintendo raising US prices for the Switch 2.

Can Nintendo’s Switch 2 re-energise a stagnant gaming industry? – The Irish Times
The Irish Times – major Irish daily, est. 1859·IrelandIreland· 2025-04-13
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