Rodrigo Koelle

Rodrigo Koelle is the CEO of Strada, a logistics and payment solutions platform that began operations in 2022. Under his leadership, Strada is projected to achieve positive cash flow for the first time in 2025, with an expected R$ 14 billion in freight movement. Koelle emphasizes the importance of data intelligence in logistics, stating that 'data is the new oil' as the company develops tools to enhance operational efficiency.