Rodrigo Pereyra Jemio

Rodrigo Pereyra Jemio is a marketing and communication expert who emphasizes the importance of digitalization in empowering consumers and transforming the purchasing process. He highlights how consumers now demand personalized and efficient experiences, urging brands to adapt quickly to their evolving needs. His insights reflect the growing trend of digital shopping in Bolivia, where he notes that a significant percentage of the population engages in online purchases despite challenges like slow internet speed.