Sofía Pérez
Sofía Pérez is the Manager of IComm, specializing in digital marketing strategies that focus on personalizing consumer experiences through automation and artificial intelligence. She emphasizes that today's consumers expect direct communication with brands and that data-driven personalization is crucial for building trust and loyalty. Pérez advocates for small and medium-sized enterprises (SMEs) to leverage their unique strengths in community engagement and personalized service to compete effectively against larger corporations.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Bolivia | 1 | 8.00 | 0.07% | +0% | 11,673,021 | 8,157 | $40,000 | 28$ |
| Paraguay | 1 | 6.00 | 0.07% | +0% | 7,132,538 | 4,919 | $38,000 | 26$ |
| Totals | 2 | 18,805,559 | 13,076 | $78,000 | 54$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Paraguay:
Sofía Pérez was followed by Carole Piguet in the competition.
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Bolivia:
Sofía Pérez, manager of icomm, emphasized that personalizing the digital shopping experience is entirely possible even without physical contact with the customer.
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Paraguay:
Sofía Pérez was followed by Ana Paula Bezerra in the Menores 0.90 category.
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Ecuador:
Nutritionist Sofía Pérez informs that milk kefir is much richer in probiotics and presents it as a perfect food that helps repair your microbiota.
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Bolivia:
Sofía Pérez, Manager of IComm, shared that the current trend is for consumers to expect brands to speak directly to them.
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