Sofía Pérez

Sofía Pérez

manager Bolivia

Sofía Pérez is the Manager of IComm, specializing in digital marketing strategies that focus on personalizing consumer experiences through automation and artificial intelligence. She emphasizes that today's consumers expect direct communication with brands and that data-driven personalization is crucial for building trust and loyalty. Pérez advocates for small and medium-sized enterprises (SMEs) to leverage their unique strengths in community engagement and personalized service to compete effectively against larger corporations.

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Recent Mentions

Bolivia Bolivia: Sofía Pérez, manager of icomm, emphasized that personalizing the digital shopping experience is entirely possible even without physical contact with the customer. 8

El Deber: Conocer al cliente para conectar, vender y fidelizar en la era digital

Ecuador Ecuador: Nutritionist Sofía Pérez informs that milk kefir is much richer in probiotics and presents it as a perfect food that helps repair your microbiota. 8

El Universo – major Ecuadorian daily, est. 1921: Nutrióloga comparte tres sustitutos del yogur ideales para personas intolerantes a los lácteos | Salud | La Revista

Bolivia Bolivia: Sofía Pérez, Manager of IComm, shared that the current trend is for consumers to expect brands to speak directly to them. 8

El Deber: Los hábitos de consumo han cambiado, los clientes esperan experiencias más personalizadas, rápidas y eficientes