Roy Vanden Heuvel

Roy Vanden Heuvel is the Global CEO of New Zealand-based dairy company Fonterra, which has seen significant growth in the Chinese market since participating in the China International Import Expo (CIIE) since its inception. Under his leadership, Fonterra's sales in China have increased exponentially, showcasing the company's commitment to leveraging the opportunities presented by the CIIE to expand its market presence in one of the world's largest consumer markets.