Sam Hurley

Sam Hurley is a third-generation farmer in New Zealand and co-founder of Honest Wolf, a sustainable fashion brand that transforms locally sourced wool into eco-friendly products. Alongside his wife, Sophie, Sam has developed a range of items that emphasize the value of New Zealand wool while promoting sustainable practices. As a hands-on entrepreneur, he manages both the farm operations and the brand's manufacturing processes, ensuring quality and ethical production. Sam’s commitment to sustainability and family values shapes the vision of Honest Wolf, which aims to foster a deeper appreciation for wool as a natural, sustainable resource.