Sophie Hurley

Sophie Hurley is a co-founder of Honest Wolf, a New Zealand fashion brand that utilizes local wool to create sustainable products. With a background in marketing, Sophie oversees the brand's operations and storytelling, ensuring that Honest Wolf's mission of sustainability and ethical practices is communicated effectively. Balancing her role as a business leader with motherhood, she has built a family-centric business that reflects her values. Sophie's creative vision and dedication to sustainability have positioned Honest Wolf as a leader in the eco-friendly fashion movement.