Samantha Edwards

Samantha Edwards

journalist Canada

Samantha Edwards is the Globe’s online culture reporter, known for her insightful commentary on the evolving landscape of digital culture. Recently, she has been discussing the emergence of virtual influencers created using artificial intelligence, exploring their implications for authenticity and engagement in the world of social media.

Global Media Ratings
Dominance
0.00%
Persistence
3 wks
Reach
62,752
Power
2,807$
Sentiment
6.67
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Canada 3 6.67 0.13% +30% 38,005,238 62,752 $1,700,000 2,807$
Totals 3 38,005,238 62,752 $1,700,000 2,807$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Canada Canada: Samantha Edwards unpacks more of the latest in business and technology. 6

The Globe and Mail: Why are we so nostalgic for Y2K?

Canada Canada: Samantha Edwards unpacks more of the latest in business and technology. 7

The Globe and Mail: The video game company that broke an industry

Canada Canada: Samantha Edwards is the Globe’s online culture reporter who unpacks more of the latest in business and technology. 7

The Globe and Mail: The singlehood advantage - The Globe and Mail

Canada Canada: Samantha Edwards unpacks more of the latest in business and technology for the Globe. 5

The Globe and Mail: Influencers in the White House

Canada Canada: Samantha Edwards is the Globe’s online culture reporter who unpacks more of the latest in business and technology. 5

The Globe and Mail: Yes, your boss is tracking you

Canada Canada: Samantha Edwards is the Globe’s online culture reporter discussing virtual influencers. 5

The Globe and Mail: Your new favourite influencer? She’s AI-generated