Samantha Edwards
Samantha Edwards is the Globe’s online culture reporter, known for her insightful commentary on the evolving landscape of digital culture. Recently, she has been discussing the emergence of virtual influencers created using artificial intelligence, exploring their implications for authenticity and engagement in the world of social media.
Not in the pool (under ¢1).
Recent news mentions
Samantha Edwards is looking to speak with Canadian teens to hear their thoughts on the Australian law regarding social media bans.
How do Canadian teens feel about banning social media?
Canada· 2026-01-16Samantha Edwards, an online culture reporter, discusses the effects of cellphone bans in classrooms and the need for tech/media literacy.
Is AI helping or hurting students? We answered your questionsCanada· 2025-09-07
Samantha Edwards is the Globe’s online culture reporter discussing Wikipedia's volunteer editors and challenges.
Why Wikipedia might be the last good place on the internetCanada· 2025-08-19Samantha Edwards is an online culture reporter for The Globe.
How are you raising kids in an AI world? Share your experience with The GlobeCanada· 2025-05-08Samantha Edwards is an online culture reporter who discusses YouTube's impact on various sectors.
As YouTube turns 20, we look at what the platform has done for us – and to usCanada· 2025-04-17
Samantha Edwards unpacks more of the latest in business and technology.
Why are we so nostalgic for Y2K?Canada· 2025-03-01
Samantha Edwards unpacks more of the latest in business and technology.
The video game company that broke an industryCanada· 2025-02-21
Samantha Edwards is the Globe’s online culture reporter who unpacks more of the latest in business and technology.
The singlehood advantage - The Globe and MailCanada· 2025-02-14
Samantha Edwards unpacks more of the latest in business and technology for the Globe.
Influencers in the White HouseCanada· 2025-02-08
Samantha Edwards is the Globe’s online culture reporter who unpacks more of the latest in business and technology.
Yes, your boss is tracking youCanada· 2025-02-08
Samantha Edwards is the Globe’s online culture reporter discussing virtual influencers.
Your new favourite influencer? She’s AI-generatedCanada· 2025-02-08