Sandrine Bayle
Sandrine Bayle is the director of the Auchan supermarket in Châtillon, Hauts-de-Seine, where she oversees the annual wine fair, a key event that significantly boosts sales. Known for her strategic approach, Bayle has successfully adapted the offerings to attract a changing clientele, focusing on a diverse selection of wines, including those recommended by prestigious guides. Under her leadership, the supermarket has seen an increase in wine sales, even amidst a general decline in wine consumption, demonstrating her ability to connect with customers and enhance their shopping experience.
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France:
Sandrine Bayle, the director of the Auchan supermarket in Châtillon, explains the significance of the wine fair in her store.
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