Sara Domínguez

Sara Domínguez is the marketing director of La Bientirada, a group of hospitality venues in Madrid's Ponzano street. Since entering the area in 2015, she has played a significant role in attracting a younger crowd to the iconic street, which has become known for its vibrant nightlife. As Ponzano faces challenges due to regulatory issues and neighborhood complaints about noise and overcrowding, Domínguez emphasizes the importance of offering authentic gastronomic experiences rather than merely catering to nightlife excesses.