Sarah Bishop

Sarah Bishop is the Vice President of Global Brand at the NFL, where she has played a pivotal role in promoting the growth of flag football as an accessible and inclusive sport. Under her leadership, youth participation in flag football has surged, particularly among girls aged 6-17, as the NFL aims to expand its reach with new leagues in Canada and explore professional flag football opportunities. Bishop's efforts have contributed significantly to the sport's rising popularity, positioning it for its debut as a medal event at the 2028 Olympics.