Scott Fyfe
AustraliabusinessmanMale5.8Global Dominance: 0.01%Scott Fyfe is the current CEO of David Jones, known for leading the company through a transformative period as it adapts to modern retail challenges. His strategies focus on integrating digital experiences with traditional shopping to attract younger consumers and revitalize the brand.
Power9,559
Reach179,585
Country presence
Recent news mentions
David Jones has replaced its chief executive Scott Fyfe after six years at the helm.
David Jones NZ revenue falls 11% as lease write-down drives $4.4m lossThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2026-06-23
New Zealand· 2026-06-23
Scott Fyfe was the chief executive of David Jones before Erica Berchtold succeeded him.
Department store David Jones appoints Erica Berchtold as first female CEO in 188-year historyThe Sydney Morning Herald·Australia· 2026-06-22
Australia· 2026-06-22
Scott Fyfe was replaced as chief executive of David Jones.
Erica Berchtold new chief executive as iconic chain gets new financierThe Sydney Morning Herald·Australia· 2026-06-22
Australia· 2026-06-22David Jones CEO Scott Fyfe points to the new David Jones in Chatswood, Sydney, 'the store of the future'.
How can Myer and David Jones woo younger customers?The Sydney Morning Herald·Australia· 2025-09-26
Australia· 2025-09-26
