Sergey Fatkin
Sergey Fatkin is the Managing Director of Starlink Media Agency, part of the Starlink Group, specializing in media strategies. He has provided insights into market segmentation and the launch of new taxi services, emphasizing the importance of targeted branding for different consumer demographics, particularly the youth.
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Russia:
Sergey Fatkin explained that launching a separate taxi app for the youth audience is primarily an attempt to solve the segmentation task.
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