Shin Jae Ha

Shin Jae Ha is the Chief Financial Officer of APR Corp., a South Korean beauty company known for its innovative products in the K-Beauty market. Under his financial leadership, APR has seen significant growth, with a market valuation of over $4 billion, and is recognized for leveraging social media to expand its reach beyond traditional markets. Recently, the company gained attention as K-Beauty surged in popularity, particularly following celebrity endorsements, including those from Kylie Jenner and Hailey Bieber.