Shirley Ben-Shalom
Shirley Ben-Shalom, a 40-year-old entrepreneur from Ashkelon, owns a beauty salon called 'Metukotakot.' She was a recipient of the L'Oréal Women's Entrepreneurship Award, which she credits with providing her the tools and motivation to overcome challenges and build a five-year business plan aimed at achieving financial independence and empowering other women.
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Shirley Ben-Shalom, owner of the 'Metukot' institute, emphasized the importance of economic independence for women.
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