
Si Tu Wanwen
Si Tu Wanwen is the Chief Marketing Officer of a shopping mall in Beijing, who observes that young consumers are increasingly drawn to niche brands and value-driven purchases. Her insights highlight the evolving landscape of consumer preferences that prioritize unique offerings over traditional brand loyalty.
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China:
Si Tu Wanwen, the chief marketing officer of Yingzhan Group, discusses the shift in young consumers' preferences towards practicality.
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China:
Si Tu Wanwen, the chief marketing officer of the operating group, notes that many young people prefer practical spending over brand premiums.
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