Si Tu Wanwen

Si Tu Wanwen

marketing executive China

Si Tu Wanwen is the Chief Marketing Officer of a shopping mall in Beijing, who observes that young consumers are increasingly drawn to niche brands and value-driven purchases. Her insights highlight the evolving landscape of consumer preferences that prioritize unique offerings over traditional brand loyalty.

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Recent Mentions

China China: Si Tu Wanwen, the chief marketing officer of Yingzhan Group, discusses the shift in young consumers' preferences towards practicality. 7

Guangming Daily: 这届年轻人拿捏消费:可以买贵的,不能买贵了 _光明网

China China: Si Tu Wanwen, the chief marketing officer of the operating group, notes that many young people prefer practical spending over brand premiums. 7

People's Daily: 青年打开消费新空间(大数据观察) --经济·科技--人民网