Zhou Yao
Zhou Yao is a young professional in Beijing who enjoys purchasing surprise blind boxes from vending machines. Her spending habits illustrate the growing phenomenon of 'joyful consumption,' where the thrill of discovery and enjoyment plays a significant role in consumer decisions.
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China:
Zhou Yao frequently buys blind boxes as a small surprise for herself.
8
China:
Zhou Yao frequently buys blind boxes from the subway, showcasing her interest in small surprises.
9