Sikha Nasser Al Nuaiss

Sikha Nasser Al Nuaiss is the newly appointed Secretary-General of the United Nations World Tourism Organization (UNWTO) and the first woman to hold this position. She recently attended the Reimagine Tourism in Greece conference in Athens, where she expressed optimism for the future development of Greek tourism and emphasized the importance of sustainable practices in the industry. Her leadership aims to enhance the role of Greece in the global tourism dialogue, focusing on authenticity and resilience in tourism strategies.