Sílvia Macedo

Sílvia Macedo is the General Director of L'Oréal Paris for Portugal and Spain, recognized for her advocacy in promoting women's empowerment and diverse representation in advertising. In her commentary on Ilon Specht's work, she emphasizes the significance of the slogan 'Because I Deserve' in reshaping perceptions of women's roles in advertising, highlighting its impact on the feminist movement and the broader cultural landscape.