Ilon Specht

Ilon Specht

copywriter United States

Ilon Specht was a pioneering advertising copywriter, best known for creating the iconic slogan 'Because I’m Worth It' for L’Oréal Paris in the early 1970s. Her work not only shaped modern advertising but also resonated with feminist movements, emphasizing self-worth and empowerment.

Born on Jan 01, 1943 (82 years old)

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