Sofia Hagelin

Sofia Hagelin is the communications manager at Tradera, a leading Swedish online auction site. She has recently been in the news due to the surge in demand for the Labubu dolls, which have gained immense popularity globally. In August, Tradera reported a 177% increase in Labubu auction sales compared to June, highlighting the impact of this unexpected trend. Hagelin has commented on the rise in counterfeit versions of the dolls, known as Lafufus, and emphasized Tradera's ongoing efforts to remove these fakes from the platform.