Eva Ossiansson
Eva Ossiansson is a brand researcher at the University of Gothenburg in Sweden, known for her insights into consumer behavior and brand perception. In recent discussions, she highlighted the growing trend of boycotts against American products in Sweden and Denmark, attributing it to the political climate and social media's role in organizing such movements. Her research suggests that the strong stance taken by Swedes regarding international issues, particularly in relation to Ukraine, is influencing their purchasing decisions and leading to significant shifts in investment patterns away from American funds.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Sweden | 1 | 5.00 | 0.07% | +0% | 10,099,265 | 6,657 | $530,000 | 349$ |
| Totals | 1 | 10,099,265 | 6,657 | $530,000 | 349$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Sweden:
Eva Ossiansson, a brand doctor at the University of Gothenburg, states that something radical would be needed to save Musk's reputation.
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Sweden:
Eva Ossiansson, a brand researcher, highlights factors that could influence the effectiveness of a boycott.
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Sweden:
Eva Ossiansson discusses the impact of social media on the boycotts and the connection to consumer behavior.
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