Sofia Ulver
Sofia Ulver is an associate professor of marketing at Lund University in Sweden. She provides insights into the effectiveness and potential longevity of boycotts against American products, highlighting the complexities of consumer behavior and the impact of global political climates on purchasing decisions.
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Recent Mentions
Sweden:
Sofia Ulver, a docent at Lund University, discusses the challenges of a boycott against American products.
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Sweden:
Sofia Ulver, a marketing lecturer, commented on the unclear motivations behind Kent's reunion.
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Sweden:
Sofia Ulver, a marketing lecturer at Lund University, finds it difficult to assess the long-term effectiveness of the boycott of American goods.
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