Son Sungdeuk

Son Sungdeuk is an executive creator at Hybe America, known for his work in the K-pop industry, particularly with the global sensation BTS. He played a crucial role in shaping the K-pop trainee system and is recognized for his contributions to the intense training processes that prepare aspiring artists for success. His insights into the cultural nuances of K-pop highlight the dedication and unique work ethic behind the genre's global appeal, as showcased in Netflix's docu-series 'Pop Star Academy'.