Sonia Carreno
Sonia Carreno is the president of the Interactive Advertising Bureau of Canada, an organization that represents the digital advertising industry. She has recently spoken out regarding the expectations for tech companies to adjust their pricing practices in light of the cancellation of the digital services tax, advocating for fair advertising costs for Canadian businesses.
Not in the pool (under ¢1).
Recent news mentions
IAB Canada president Sonia Carreno said that, while reliable data on Canada’s creator economy is still emerging, its impact is clear.
Food influencers help local restaurants go viral
Canada· 2025-09-01
Sonia Carreno, president of the industry trade group Interactive Advertising Bureau of Canada, said she’s encouraged to see platforms such as Google take action.
Google stops charging Canadian advertisers extra fee after digital services tax droppedCanada· 2025-07-18
Sonia Carreno is the president of the Interactive Advertising Bureau of Canada.
U.S. tech giants still charging Canadian advertisers extra fee despite Ottawa’s vow to scrap digital services taxCanada· 2025-07-05
