Sophia Khan

Sophia Khan is an advocate for safety and accountability within Pakistan’s outdoor advertising industry, highlighting the hidden dangers faced by workers and emphasizing the need for reforms to protect them.

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Recent Mentions

Pakistan: Sophia Khan speaks to Mohsin Ali Tawasuli about the evolution of Pakistan’s fashion industry. 7

Mohsin Ali Tawasuli Sana Hashwani Safinaz Muneer

Dawn – Pakistan’s oldest and most widely read English daily, est. 1941: “Fashion has been commercialised to the extent that people do not appreciate the art behind it”

Pakistan: Sophia Khan is a writer and editor who interviewed Anushe Engineer. 7

Anushe Engineer Arshad Nadeem Sana Wahid Sir Zameerul Hasan Salman Butt

Dawn – Pakistan’s oldest and most widely read English daily, est. 1941: “Sports journalism is such a rich field; there is a goldmine of stories waiting to be covered” - People

Pakistan: Sophia Khan interviews Amafah Mubashir about her experiences and insights in the wellness industry. 7

Amafah Mubashir

Dawn – Pakistan’s oldest and most widely read English daily, est. 1941: “From a wellness perspective, advertising is the worst industry to be in” - People

Pakistan: Sophia Khan speaks to Mohammad Ahmed Shah about the importance of cultural programming and the recent World Culture Festival. 7

Mohammad Ahmed Shah Abdul Hannan Maanu Abida Parveen Rahat Fateh Ali Khan Noon Meem Rashid Shaukat Siddiqui Jaun Elia Majrooh Sultanpuri

Dawn – Pakistan’s oldest and most widely read English daily, est. 1941: “The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture” - People

Pakistan: Sophia Khan speaks to David Wheldon about the impact of changes in media consumption habits. 5

David Wheldon Sir John Hegarty

Dawn – Pakistan’s oldest and most widely read English daily, est. 1941: “The boldest clients are those who let people play with their brands” - People

Pakistan: Sophia Khan discusses the hidden dangers of Pakistan’s outdoor advertising industry and Easypaisa’s campaign for greater accountability and safety. 8

Ali Rez Rifah Qadri Atiya Zaidi

Dawn – Pakistan’s oldest and most widely read English daily, est. 1941: Easypaisa Sets a New Safety Standard for OOH - Recent