Stefan De Loecker
Stefan De Loecker is a former CEO of Beiersdorf, a leading global consumer goods company known for its skincare products, including the iconic Nivea brand. He served as CEO from 2019 until 2021, during which time he focused on maintaining the company's strong market position and adapting to changing consumer preferences. De Loecker's tenure was marked by efforts to enhance Beiersdorf's growth strategy, but he faced challenges as the company began to experience market share losses, particularly with its flagship product Nivea. His leadership decisions and the subsequent performance of the company have drawn attention in the financial markets, especially regarding short-selling activities against Beiersdorf's stock.
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Switzerland:
Stefan De Loecker is the former CEO of Beiersdorf, whose defensive strategy is being corrected by his successor.
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