Stephen Potter

Stephen Potter is the Canadian Ambassador to Ecuador, where he plays a crucial role in fostering bilateral trade relations. He has been actively involved in the recent negotiations for a free trade agreement between Canada and Ecuador, emphasizing the potential for increased agricultural exports and the importance of understanding the Canadian market. Potter has highlighted Ecuador's rich resources and opportunities for Canadian businesses, particularly in sectors like machinery and telecommunications, while also addressing the challenges Ecuadorian exporters may face in adapting to market demands.