Steve Rad

Steve Rad

business executive United States

Steve Rad is the CEO of Abacus Brands Inc., a toy manufacturing company based in Austin, Texas. He has expressed concerns about the impact of new tariffs on Chinese imports, indicating that companies like his will have to adjust their pricing strategies significantly to manage increased costs while trying not to burden consumers.

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Canada Canada: Steve Rad, CEO of the Austin, Tex.-based toy maker Abacus Brands Inc., said companies would have to 'go to war' with their pricing. 4

The Globe and Mail: Toy prices in U.S. likely to skyrocket as trade war with China kicks off