Tim Auer

Tim Auer, a 23-year-old entrepreneur, is the co-owner of the newly opened RYE bakery in New York City, which specializes in artisanal rye sourdough bread. He and his father, Martin Auer, brought their family's long-standing baking traditions from Austria to Manhattan, creating a sensation with their unique product that has garnered both excitement and controversy due to its $60 price tag.