Tina Wahlroth

Tina Wahlroth is the chairperson of the industry organization Kontakt, which represents companies involved in telephone sales. She has been an advocate for the telephone sales channel, arguing that it serves as an important and cost-effective tool for small businesses, fostering competition and growth. In response to recent reports by the Swedish Consumer Agency, which highlighted the negative perceptions surrounding telephone sales, Wahlroth has defended the industry, suggesting that the issues stem from a minority of unscrupulous operators rather than the practice itself.