Trevor McKewen

Trevor McKewen

journalist New Zealand

Trevor McKewen is a senior sports journalist known for his insightful commentary on rugby and other sports. His critiques often challenge the status quo, and he has been an outspoken advocate for maintaining the integrity of the All Blacks brand, arguing that the recent branding strategies may dilute its legendary status.

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Recent Mentions

New Zealand New Zealand: Trevor McKewen is a senior sports journalist who has been critical of the NZR's branding strategy. 3

David Kirk Beauden Barrett Mohed Altrad Mark Robinson Steve Lancaster Tom Harrison David White Scott Robertson Ian Foster Shayne Currie
The New Zealand Herald – country’s largest newspaper, est. 1863: The Business of the All Blacks: Should the All Blacks brand be removed from sevens jerseys? NZR chairman David Kirk understands the argument