Steve Lancaster
Steve Lancaster is the general manager of community rugby for New Zealand Rugby (NZR), where he plays a crucial role in addressing concerns about player safety and engagement in the sport. In a landscape increasingly dominated by digital competition for youth attention, he emphasizes the importance of adapting rugby's appeal to younger generations, particularly Gen Z. Lancaster has been proactive in reshaping perceptions of rugby, highlighting the safety of junior formats and promoting inclusivity as New Zealand's demographic landscape changes.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 5.00 | 0.17% | +0% | 4,822,233 | 8,037 | $210,000 | 350$ |
| Totals | 1 | 4,822,233 | 8,037 | $210,000 | 350$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Steve Lancaster is the interim NZR chief executive involved in assessing the coaching candidates.
5
New Zealand:
Steve Lancaster will be on the panel to find the next All Blacks coach.
6
New Zealand:
Steve Lancaster has been promoted to interim CEO of NZR.
7
New Zealand:
Steve Lancaster is the general manager of community rugby who is assuming the reins in an interim capacity.
5
New Zealand:
Steve Lancaster is the interim chief executive and a former Crusaders teammate of Scott Robertson.
6
New Zealand:
Steve Lancaster is the current general manager of community rugby and will take over on an interim basis.
5
New Zealand:
Steve Lancaster has been appointed interim CEO of NZR while they search for a new leader.
5
New Zealand:
New Zealand Rugby to announce Steve Lancaster as interim chief executive.
7
New Zealand:
Steve Lancaster backed the call from Horowhenua-Kāpiti.
7
New Zealand:
Steve Lancaster expressed disappointment over the actions of a few individuals.
5