Steve Lancaster

Steve Lancaster

administrator New Zealand

Steve Lancaster is the general manager of community rugby for New Zealand Rugby (NZR), where he plays a crucial role in addressing concerns about player safety and engagement in the sport. In a landscape increasingly dominated by digital competition for youth attention, he emphasizes the importance of adapting rugby's appeal to younger generations, particularly Gen Z. Lancaster has been proactive in reshaping perceptions of rugby, highlighting the safety of junior formats and promoting inclusivity as New Zealand's demographic landscape changes.

Global Media Ratings
Dominance
0.00%
Persistence
1 wks
Reach
14,748
Power
642$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 3 6.00 0.28% +10% 4,822,233 14,748 $210,000 642$
Totals 3 4,822,233 14,748 $210,000 642$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

New Zealand New Zealand: Steve Lancaster will be on the panel to find the next All Blacks coach. 6

Scott Robertson Jamie Joseph Dave Rennie Vern Cotter Clayton Mcmillan Joe Schmidt
The New Zealand Herald – country’s largest newspaper, est. 1863: All Blacks: New Zealand Rugby confirms process to find next coach after Scott Robertson’s exit

New Zealand New Zealand: Steve Lancaster has been promoted to interim CEO of NZR. 7

Gregor Paul David White Tom Harrison Greg Foran Miles Hurrell Jason Paris Sophie Moloney Rob Fyfe Sukhinder Singh Cassidy Mark Robinson David Kirk
The New Zealand Herald – country’s largest newspaper, est. 1863: New Zealand Rugby chief executive hunt shifts to targeted corporate leaders – Gregor Paul

New Zealand New Zealand: Steve Lancaster is the general manager of community rugby who is assuming the reins in an interim capacity. 5

Ardie Savea David Kirk Mark Robinson Leon Macdonald Jason Holland Liam Napier
The New Zealand Herald – country’s largest newspaper, est. 1863: All Blacks review: Ardie Savea future in doubt as NZ Rugby faces player revolt

New Zealand New Zealand: Steve Lancaster is the interim chief executive and a former Crusaders teammate of Scott Robertson. 6

Scott Robertson Mike Anthony Ian Foster Scott Hansen Jason Ryan Tamati Ellison Don Tricker Gregor Paul
The New Zealand Herald – country’s largest newspaper, est. 1863: All Blacks review: Independent oversight and key changes in assessment of Scott Robertson and his men

New Zealand New Zealand: Steve Lancaster is the current general manager of community rugby and will take over on an interim basis. 5

Mark Robinson David Kirk Jason Pine Tom Harrison Ian Foster Scott Robertson John Plumtree Brad Mooar Jason Ryan Joe Schmidt
The New Zealand Herald – country’s largest newspaper, est. 1863: NZ Rugby CEO Mark Robinson pleased with how he departs role after six years at helm

New Zealand New Zealand: Steve Lancaster has been appointed interim CEO of NZR while they search for a new leader. 5

David Kirk Beauden Barrett Mohed Altrad Trevor Mckewen Mark Robinson Tom Harrison David White Scott Robertson Ian Foster Shayne Currie
The New Zealand Herald – country’s largest newspaper, est. 1863: The Business of the All Blacks: Should the All Blacks brand be removed from sevens jerseys? NZR chairman David Kirk understands the argument

New Zealand New Zealand: New Zealand Rugby to announce Steve Lancaster as interim chief executive. 7

Mark Robinson Chris Lendrum Steve Jurkovich Raelene Castle Jason Paris Colin Mansbridge Craig Fenton Yarnie Guthrie
The New Zealand Herald – country’s largest newspaper, est. 1863: New Zealand Rugby to announce Steve Lancaster as interim chief executive as search to replace Mark Robinson goes on

New Zealand New Zealand: Steve Lancaster backed the call from Horowhenua-Kāpiti. 7

Bryan Dickinson D Arcy Waldegrave Corey Kennett Ian Dallas Ben Francis
The New Zealand Herald – country’s largest newspaper, est. 1863: Incident involving Mana College first XV coach, fans behind scrapping Horowhenua-Kāpiti rugby games

New Zealand New Zealand: Steve Lancaster expressed disappointment over the actions of a few individuals. 5

D Arcy Waldegrave Kennett John Cribb Ben Francis Gray Nathan Garrow Gordon Watson Edinson Cavani Michael Burgess
The New Zealand Herald – country’s largest newspaper, est. 1863: Horowhenua-Kāpiti Rugby Union postpones all rugby this Saturday after referee abused

New Zealand New Zealand: Steve Lancaster is the head of community rugby at NZR and communicated concerns about future broadcast revenue values for the NPC. 5

Gregor Paul
The New Zealand Herald – country’s largest newspaper, est. 1863: NZ Rugby: Sky and TVNZ near broadcast deal for NPC