Steve Lancaster
Steve Lancaster is the general manager of community rugby for New Zealand Rugby (NZR), where he plays a crucial role in addressing concerns about player safety and engagement in the sport. In a landscape increasingly dominated by digital competition for youth attention, he emphasizes the importance of adapting rugby's appeal to younger generations, particularly Gen Z. Lancaster has been proactive in reshaping perceptions of rugby, highlighting the safety of junior formats and promoting inclusivity as New Zealand's demographic landscape changes.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 2 | 6.00 | 0.14% | +10% | 4,822,233 | 7,424 | $210,000 | 323$ |
| Totals | 2 | 4,822,233 | 7,424 | $210,000 | 323$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Steve Lancaster says they’re seeing the 'hip-drop tackle' used more in video analysis of club rugby.
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New Zealand:
New Zealand Rugby general manager community rugby Steve Lancaster when asked if rugby still connects with the country’s teenagers.
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