Steve Lancaster

Steve Lancaster

administrator New Zealand

Steve Lancaster is the general manager of community rugby for New Zealand Rugby (NZR), where he plays a crucial role in addressing concerns about player safety and engagement in the sport. In a landscape increasingly dominated by digital competition for youth attention, he emphasizes the importance of adapting rugby's appeal to younger generations, particularly Gen Z. Lancaster has been proactive in reshaping perceptions of rugby, highlighting the safety of junior formats and promoting inclusivity as New Zealand's demographic landscape changes.

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