Yarnie Guthrie
Yarnie Guthrie serves as the general manager of New Zealand Rugby Commercial, playing a critical role in securing sponsorship deals and ensuring the financial health of New Zealand rugby amid challenges.
Not in the pool (under ¢1).
Recent news mentions
Losing Yarnie Guthrie, NZR’s general manager of commercial, is another influential loss.
New Zealand Rugby to announce Steve Lancaster as interim chief executive as search to replace Mark Robinson goes on
New Zealand· 2025-10-31
Yarnie Guthrie is the general manager of New Zealand Rugby commercial, who described NZR+ as a game changer.
All Blacks land Toyota sponsorship, replacing Ineos on training kitNew Zealand· 2025-04-30
Yarnie Guthrie, NZR commercial general manager, discussed the key markets for rugby expansion.
Are New Zealand rugby fans at risk of losing the All Blacks? – EditorialNew Zealand· 2025-04-11
Yarnie Guthrie told the Herald that Japan, the US, Britain and Western Europe are the four key markets being targeted to deliver more All Blacks fans.
NZ Rugby’s commercial strategy leaves Kiwi fans as an after-thought: Gregor PaulNew Zealand· 2025-04-10
Yarnie Guthrie is effectively NZRC’s general manager responsible for finding and making sponsorship agreements.
New Zealand rugby’s 30 most influential power-brokersNew Zealand· 2025-03-20
