Upston

Upston is a prominent figure in New Zealand's tourism sector, actively advocating for increased travel from Australia to New Zealand. Recently, she announced a new campaign aimed at enticing Australian holidaymakers, highlighting a significant increase in arrivals and promoting New Zealand as a must-visit destination.

Global Media Ratings

Dominance

0.00%

Persistence

1 wks

Reach

8,049

Power

351$

Sentiment

6.50

Countries Mentioned

Country	Mentions	Sentiment	Dominance	+ Persistence	x Population	= Reach	x GDP (millions)	= Power
New Zealand	2	6.50	0.15%	+10%	4,822,233	8,049	$210,000	351$
Totals	2				4,822,233	8,049	$210,000	351$

Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

New Zealand: Upston has made a similar point in saying there are more ways to fund tourism infrastructure than through the IVL. 6

Willis Potaka Kayla Kingdon Bebb Richard Capie Sam Broughton Andrew Wilson David Perks Rebecca Ingram Derek Cheng

The New Zealand Herald – country’s largest newspaper, est. 1863: Government swells tourism and conservation spending by $90m a year; keeps up to $139m for own coffers

New Zealand: Upston stated that the $70 million events and tourism investment package is about energising the events sector. 7

Wayne Brown Simon Bridges

The New Zealand Herald – country’s largest newspaper, est. 1863: Government aims to attract major events, announces $70m package

New Zealand: Upston said the number of Australian arrivals in New Zealand increased by more than 90,000. 8

Julia Gabel

The New Zealand Herald – country’s largest newspaper, est. 1863: Watch live: Government announces new tourism push to entice Aussie holidaymakers to New Zealand