Upston
Upston is a prominent figure in New Zealand's tourism sector, actively advocating for increased travel from Australia to New Zealand. Recently, she announced a new campaign aimed at enticing Australian holidaymakers, highlighting a significant increase in arrivals and promoting New Zealand as a must-visit destination.
Not in the pool (under ¢1).
Recent news mentions
Upston said she was 'open to looking at what changes they [Labour] would like to see'.
Labour asks Govt to exempt abuse in care survivors, people in hardship from MSD debt law change
New Zealand· 2026-03-03
“Together, these campaigns aim to bring a fresh wave of international visitors, support local businesses, and reinforce Rotorua’s and the North Island’s reputation as must-visit destinations,” Upston said.
$4.5m for Rotorua tourism campaigns as Government aims to lure overseas visitorsNew Zealand· 2025-11-14
Upston said smoother, more seamless travel across the Tasman would encourage more Chinese tourists to make New Zealand part of their next holiday.
Visa-free travel to NZ opened up for Chinese tourists travelling via AustraliaNew Zealand· 2025-11-02
Upston has made a similar point in saying there are more ways to fund tourism infrastructure than through the IVL.
Government swells tourism and conservation spending by $90m a year; keeps up to $139m for own coffersNew Zealand· 2025-09-17
Upston stated that the $70 million events and tourism investment package is about energising the events sector.
Government aims to attract major events, announces $70m packageNew Zealand· 2025-09-14
Upston said the number of Australian arrivals in New Zealand increased by more than 90,000.
Watch live: Government announces new tourism push to entice Aussie holidaymakers to New ZealandNew Zealand· 2025-02-15