Urs Schaeppi

Urs Schaeppi served as the CEO of Swisscom from 2013 until 2021, leading the company through significant changes in the telecommunications market. Under his leadership, Swisscom maintained strong profit margins and dividends, despite facing challenges from increased competition and market saturation. Schaeppi emphasized the importance of customer loyalty in the Swiss market, which allowed the company to retain many of its users. His tenure was marked by efforts to innovate and expand Swisscom's services, although the company faced criticism for a lack of significant new product developments during his time.