Vasco Martínez

Vasco Martínez is the director of the Asociación de Supermercados Unidos (ASU), an organization representing major supermarket chains in Argentina. He has been vocal about the challenges facing the retail sector, particularly in light of economic instability and rising inflation. Recently, he expressed concerns over significant price hikes imposed by producers, emphasizing that supermarkets are not in a position to accept these increases due to the current economic climate. His leadership plays a crucial role in navigating the complexities of the Argentine market as consumers face rising costs.