Victoria de la Torre

Victoria de la Torre is an Argentine entrepreneur and founder of Southmatea, a brand that specializes in yerba mate products. After a decade of exploring flavors and traditions surrounding yerba mate, she established her business in the United States, offering over 20 products that highlight Argentine yerba mate. With a background in photography and extensive travel across Latin America and Europe, Victoria's journey is marked by her passion for cultural exploration and innovative food products. She emphasizes sustainability, having developed compostable capsules and a range of yerba mate-infused beverages, and seeks to educate the American market about the benefits and versatility of yerba mate.