Viridiana Jarquín García
Viridiana Jarquín García is a skilled huaraches creator and vendor based in Oaxaca, Mexico. She has voiced her concerns regarding the cultural appropriation of traditional designs by global brands, particularly criticizing Adidas for their 'Oaxaca Slip-On' sandals, which she describes as a 'cheap copy' of the artisanal craftsmanship that has been passed down through generations. Her work highlights the importance of preserving cultural heritage and the economic significance of handicrafts for local communities.
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Recent news mentions
For Viridiana Jarquín García, a huaraches creator and vendor in Oaxaca’s capital, the Adidas shoes were a 'cheap copy' of the kind of work that Mexican artists take time and care to craft.
Authorities accuse Adidas of cultural appropriation in their sandal design | World News
Jamaica· 2025-08-12
For Viridiana Jarquín García, a huaraches creator and vendor in Oaxaca’s capital, the Adidas shoes were a 'cheap copy' of the kind of work that Mexican artists take time and care to craft.
Mexican authorities accuse Adidas of cultural appropriation in new design, asks shoemaker to withdraw sandal
Canada· 2025-08-09