Will Rolfe
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Will Rolfe is a prominent promoter, curator, and creative director at Pod Festivals, known for his role in shaping Ireland's vibrant music festival scene. As he prepares for the summer of 2026, Rolfe highlights the excitement and challenges of festival promotion, emphasizing the importance of engaging audiences with compelling line-ups while navigating the financial risks inherent in the industry.
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Recent news mentions
Will Rolfe agrees that food and music are two things that are unavoidable at festivals.
‘People definitely think you’re making more money than you are. Sometimes you just break even’ – The Irish TimesThe Irish Times – major Irish daily, est. 1859·
Ireland· 2025-06-01
Ireland· 2025-06-01
Will Rolfe is a promoter, curator, and creative director of Pod Festivals.
`You can haemorrhage money very quickly’ – The Irish TimesThe Irish Times – major Irish daily, est. 1859·Ireland· 2025-05-31
Ireland· 2025-05-31
