William Huggins
William Huggins is an assistant professor of finance and business economics at McMaster University, known for his insights into consumer behavior and market trends. His recent commentary on a Leger survey highlights Canadians' reluctance to abandon U.S. streaming services, suggesting that a perception of inadequate alternatives may play a significant role in their decision-making.
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Recent news mentions
William Huggins, an assistant professor in economics at McMaster University in Ontario, told the Guardian that Canada was in a vulnerable economic position.
Trump signs order increasing tariffs on Canadian goods from 25% to 35% | Trump tariffs
United Kingdom· 2025-08-01
William Huggins is an assistant professor in economics at McMaster University in Ontario.
Canada braces as tariff deadline looms and talks with US ‘chaos machine’ drag | Trump tariffsUnited Kingdom· 2025-07-31
William Huggins, an assistant professor of finance and business economics at McMaster University, said many people may be unwilling to give up American streaming services because they don’t see alternatives.
Many Canadians willing to ditch U.S. travel and alcohol but not streaming services: poll
Canada· 2025-02-13