William Huggins
William Huggins is an assistant professor of finance and business economics at McMaster University, known for his insights into consumer behavior and market trends. His recent commentary on a Leger survey highlights Canadians' reluctance to abandon U.S. streaming services, suggesting that a perception of inadequate alternatives may play a significant role in their decision-making.
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Canada:
William Huggins, an assistant professor of finance and business economics at McMaster University, said many people may be unwilling to give up American streaming services because they don’t see alternatives.
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