William Masters
William Masters was an American gynecologist and sexologist known for his pioneering research into human sexuality, particularly in the areas of sexual response and dysfunction. Alongside his colleague Virginia Johnson, he conducted groundbreaking studies in the 1960s that transformed the understanding of sexual health and pleasure, challenging long-held societal taboos and misconceptions about sex. Their work culminated in the publication of 'Human Sexual Response' in 1966, which provided a scientific framework for understanding sexual arousal and orgasm, and laid the foundation for modern sex therapy.
Born on Dec 27, 1915 (110 years old)
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 1 | 9.00 | 0.09% | +0% | 67,886,011 | 62,338 | $2,700,000 | 2,479$ |
| Totals | 1 | 67,886,011 | 62,338 | $2,700,000 | 2,479$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United Kingdom:
William Masters was a sexologist who, along with Virginia Johnson, developed the four-stage model of sexual response.
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United States:
William Masters, a professor of food and nutrition economics at Tufts University, discussed the impact of fewer immigrant workers on labor costs.
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Colombia:
Masters and Johnson dismantled centuries of myths about female sexuality and demonstrated the functionality of the female orgasm.
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