Won-joon Choi
Won-joon Choi is the Chief Operating Officer of Samsung's Mobile Experience Business, where he plays a pivotal role in the development and marketing of Samsung's innovative foldable smartphones. Under his leadership, Samsung has introduced several models, including the recently announced Galaxy Z Fold 7 and Galaxy Z Flip 7, as part of the company's strategy to dominate the premium smartphone market and differentiate from competitors like Apple.
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Recent news mentions
Won-Joon Choi, president of the mobile division at Samsung, discusses the impact of AI on user-device relationships.
smartphones terão câmeras de até 320 MP e vídeos profissionais em 8K. Veja as novidades
Brazil· 2025-09-25Won-joon Choi is the chief operating officer for Samsung’s mobile experience division.
Samsung is looking into more AI devices - potentially including earrings and necklaces
United States· 2025-07-12
Won-Joon Choi is Samsung's global president and chief operating officer of the mobile experience division.
Amid looming US tariffs, Samsung may make India a hub for US
India· 2025-07-10
Won-joon Choi, chief operating officer of Samsung’s mobile experience business, discussed the company's new foldable phones in an interview.
The future of smartphones: Samsung’s bet is something Apple doesn’t have an answer to yet.United States· 2025-07-09
