Won-joon Choi

Won-joon Choi

executive South Korea

Won-joon Choi is the Chief Operating Officer of Samsung's Mobile Experience Business, where he plays a pivotal role in the development and marketing of Samsung's innovative foldable smartphones. Under his leadership, Samsung has introduced several models, including the recently announced Galaxy Z Fold 7 and Galaxy Z Flip 7, as part of the company's strategy to dominate the premium smartphone market and differentiate from competitors like Apple.

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Recent Mentions

United States United States: Won-joon Choi is the chief operating officer for Samsung’s mobile experience division. 8

CNN: Samsung is looking into more AI devices - potentially including earrings and necklaces

India India: Won-Joon Choi is Samsung's global president and chief operating officer of the mobile experience division. 8

The Times of India: Amid looming US tariffs, Samsung may make India a hub for US

United States United States: Won-joon Choi, chief operating officer of Samsung’s mobile experience business, discussed the company's new foldable phones in an interview. 7

CNN: The future of smartphones: Samsung’s bet is something Apple doesn’t have an answer to yet.