Yair Bal

Yair Bal is the CEO of Adidas Israel, a position he has held since 2022. Born in the kibbutz Nahal Oz and later moving to Eilat, Bal has always been passionate about sports. He previously worked in technology and sales at iDigital, the official importer of Apple in Israel, before seizing the opportunity to lead Adidas in Israel. Known for his strategic approach, Bal has successfully navigated the competitive sportswear market in Israel, emphasizing innovation and customer engagement. His leadership has contributed to significant growth in Adidas's market share, even amid challenging global market conditions.