
Yassine Sekkat
Yassine Sekkat serves as the Deputy General Director responsible for strategy and transformation at Saham Bank. He has been instrumental in discussing the transformative impact of generative and agentic artificial intelligence on customer relations and internal processes. His insights during the Morocco Today Forum highlighted the potential of AI to significantly enhance the financial sector and improve service delivery.
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Yassine Sekkat stated that generative AI will transform client relationships and internal processes.
Le Maroc des territoires : une nouvelle méthode pour une émergence intégrée et inclusiveLe Matin – prominent French-language Moroccan newspaper·
Morocco· 2026-07-26











