Yezen Alani

Yezen Alani

entrepreneur United Arab Emirates

Yezen Alani is the co-founder of FIX Dessert Chocolatier in Dubai, partnering with his wife, Sarah Hamouda, to bring their innovative chocolate creations to life. Initially struggling to gain traction, Yezen played a crucial role in the business's success, which skyrocketed after a TikTok video went viral, generating thousands of orders and establishing their chocolate as a global phenomenon.

Global Media Ratings
Dominance
0.00%
Persistence
1 wks
Reach
115,984
Power
1,516$
Sentiment
8.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Greece 2 8.00 0.08% +10% 10,423,054 9,708 $190,000 177$
United Kingdom 1 8.00 0.03% +0% 67,886,011 17,860 $2,700,000 710$
Brazil 1 8.00 0.04% +0% 211,049,527 88,416 $1,500,000 628$
Totals 4 289,358,592 115,984 $4,390,000 1,515$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Brazil Brazil: Yezen Alani, owner of FIX along with his wife, Sarah Hamouda, mentioned that the global attention the chocolate from Dubai is receiving is 'flattering and moving'. 8

O Globo: Chocolate de Dubai causa escassez de pistache e TikTokers enlouquecem'

United Kingdom United Kingdom: Yezen Alani co-owns FIX Chocolatier with his wife Sarah Hamouda. 8

BBC: How a sweet treat worth £15 went viral