Sarah Hamouda

Sarah Hamouda

entrepreneur United Arab Emirates

Sarah Hamouda is a British-Egyptian chocolatier based in Dubai, known for her innovative chocolate creation, 'Can’t Get Knafeh of It.' Inspired by her cravings during pregnancy, she transformed her passion for the Middle Eastern dessert knafeh into a viral chocolate sensation, leading to the establishment of her business, FIX Dessert Chocolatier. Her unique combination of flavors and textures won over chocolate lovers worldwide, particularly after a TikTok video showcased her creation, resulting in overwhelming demand and recognition as the 'chocolate of Dubai.'

Global Media Ratings
Dominance
0.01%
Persistence
1 wks
Reach
207,711
Power
4,974$
Sentiment
8.29
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 3 8.67 0.08% +0% 67,886,011 53,778 $2,700,000 2,139$
Greece 2 8.00 0.09% +10% 10,423,054 9,791 $190,000 178$
Spain 1 8.00 0.04% +0% 46,754,778 18,709 $1,400,000 560$
Portugal 1 9.00 0.05% +0% 10,196,709 5,171 $240,000 122$
Switzerland 1 8.00 0.06% +0% 8,654,622 5,541 $700,000 448$
Brazil 1 8.00 0.04% +0% 211,049,527 88,788 $1,500,000 631$
Italy 1 9.00 0.04% +0% 60,461,826 22,294 $2,000,000 737$
Israel 1 9.00 0.04% +0% 9,216,900 3,639 $400,000 158$
Totals 11 424,643,427 207,711 $9,130,000 4,973$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Brazil Brazil: Sarah Hamouda first conceptualized the chocolate in 2021 when she craved those flavors during her pregnancy. 8

O Globo: Chocolate de Dubai causa escassez de pistache e TikTokers enlouquecem'

Italy Italy: Sarah Hamouda is a British-Egyptian engineer and founder of Fix Dessert Chocolatier who created the viral Dubai Chocolate bar. 9

Corriere della Sera: TikTok e il trend del «Dubai Chocolate»: così salgono i prezzi del pistacchio (che sembra introvabile)

Switzerland Switzerland: Sarah Hamouda is a British-Egyptian influencer who developed a pistachio creation in Dubai. 8

Neue Zürcher Zeitung: warum wir uns mitreissen lassen

United Kingdom United Kingdom: Sarah Hamouda created the FIX chocolate bar inspired by her cravings during pregnancy. 8

BBC: How a sweet treat worth £15 went viral

United Kingdom United Kingdom: Sarah Hamouda is the founder of Fix Dessert Chocolatier and created the original viral chocolate bar. 9

The Guardian: DIY Dubai chocolate: Ravneet Gill’s recipe for crunchy pistachio chocolate | Easter