António Melgão

pastry chef

António Melgão is a renowned pastry chef known for his expertise in chocolate and desserts. He has gained recognition for his critical insights into food trends, particularly the recent viral phenomenon surrounding the 'Dubai chocolate' known as Can’t Get Knafeh of It. Melgão emphasizes that the current craze is fueled more by marketing and social media than by the intrinsic qualities of the product itself. He highlights the long-standing use of pistachio in chocolate-making without such worldwide frenzy and warns consumers about the potential pitfalls of imitations that may not live up to the original's standards. His perspective blends culinary artistry with a keen understanding of consumer behavior in the modern food landscape.